Creating a Personal Hashtag: The Power of #ThinkAbe by Ryan Abramson
Nov 12
5 min read
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In today’s digital world, personal branding is essential for anyone looking to stand out, connect with others, or expand their influence. One powerful tool for personal branding is a unique, memorable hashtag that captures the essence of who you are or what you stand for. Ryan Abramson, a marketing and communications expert based in Bucks County, Pennsylvania, has found his own unique brand identifier with the hashtag #ThinkAbe. This article explores the value of creating a personal hashtag, the journey to finding the right one, and how Ryan’s #ThinkAbe hashtag helps him connect on platforms like Instagram, TikTok, YouTube, LinkedIn, and more.
Why Hashtags Matter for Social Media and SEO
Hashtags are a simple yet effective way to categorize content, making it easier for users to discover and engage with relevant posts. By using a specific hashtag, you place your content in a shared conversation, boosting visibility and engagement across social media channels. Hashtags also play a significant role in search engine optimization (SEO), as they can help search engines recognize your content and associate it with specific keywords. For professionals like Ryan Abramson, a unique hashtag enhances his digital footprint and establishes a consistent brand presence.
The Data Behind Hashtags: Key Statistics
Hashtags have a proven impact on engagement, reach, and user interaction:
Instagram: Posts with at least one hashtag receive 12.6% more engagement than those without.
Twitter: Tweets with hashtags can see engagement rates double, with higher reach for posts with one or two hashtags rather than too many.
LinkedIn: Hashtags improve visibility and engagement on LinkedIn, especially with professional audiences.
TikTok: Hashtags are crucial for viral content, as they help categorize trends and connect with a broader audience.
Facebook: Although hashtags on Facebook have mixed reviews in terms of engagement, unique hashtags like #ThinkAbe can make content searchable and brand-specific.
According to Sprout Social, hashtags are one of the most critical tools for content discoverability on Instagram and TikTok, where hashtags can improve visibility by up to 50% on specific niche content.
Examples of Viral Hashtags and Lessons for Personal Branding
Some of the most viral hashtags demonstrate the power of simplicity, clarity, and relatability:
#ThrowbackThursday (#TBT): A global sensation, #TBT brought people together around nostalgia, prompting users to share old memories.
#MotivationMonday: Used by influencers, brands, and professionals alike, this hashtag taps into motivation themes that connect with broad audiences.
#LoveWins: This hashtag became a worldwide trend as people used it to celebrate love and equality. Its appeal lay in its positive and inclusive message.
While viral hashtags are often broad and relatable, they’re not always ideal for personal branding, where uniqueness is vital.
Ryan Abramson’s Journey to #ThinkAbe
Ryan Abramson, a digital marketing consultant and social media strategist from Bucks County, Pennsylvania, understands the challenge of finding the perfect hashtag. Initially, he experimented with various options to define his unique brand:
#RyanAbramson: While personalized, it proved too generic, as many other “Ryan Abramson” profiles existed across social media platforms.
#Authentic: This aligned with Ryan’s focus on authentic communication, but it was too broad, as many other users also embraced authenticity.
#Positive: While a positive message, it lacked the unique flair Ryan wanted to truly define his brand identity.
Finally, Ryan came up with #ThinkAbe—a unique, engaging, and memorable hashtag that embodies his philosophy and encourages followers to “think differently” while remaining true to themselves. The hashtag has become a way for him to share his perspectives and connect with audiences on Instagram, TikTok, YouTube, LinkedIn, and beyond.
Value of #ThinkAbe Across Social Media Platforms
Instagram: Instagram thrives on visuals and hashtags. With #ThinkAbe, Ryan can categorize his posts, making it easy for followers to find his latest insights, travel experiences, and life updates. Instagram’s algorithm favors unique hashtags that aren’t overly used, which makes #ThinkAbe a perfect choice for Ryan.
TikTok: On TikTok, trending hashtags fuel content discovery. With #ThinkAbe, Ryan can share quick tips, travel moments, or insights into digital marketing, reaching an audience interested in thoughtful, authentic content. TikTok’s algorithm will often boost unique hashtags, especially if they are easy to remember and tied to a specific user.
YouTube: Although hashtags aren’t as prominent on YouTube, using #ThinkAbe in titles, descriptions, or as part of Ryan’s video branding helps make his content more searchable. YouTube’s search functions can tie #ThinkAbe to specific keywords and topics, helping those interested in marketing, authentic communication, or Bucks County find Ryan’s videos.
LinkedIn: LinkedIn’s algorithm favors niche, professional-focused hashtags. #ThinkAbe allows Ryan to post thoughtful leadership content or marketing insights, encouraging connections and potential clients to follow along with his unique perspective. It also strengthens his personal brand among other professionals in his field.
Facebook: Although hashtags on Facebook are less impactful, #ThinkAbe can still play a role in Ryan’s posts, especially in groups, events, or specific updates where his audience is interested in his marketing expertise or travel updates. Using a consistent hashtag even here helps reinforce brand recognition.
How #ThinkAbe Reflects Ryan Abramson’s Personal Brand
The power of #ThinkAbe lies in its alignment with Ryan Abramson’s values. As the principal of Oakridge Leaders, Ryan specializes in helping clients speak with authenticity and positivity. #ThinkAbe embodies this unique outlook, encouraging people to think creatively and remain genuine. Additionally, it connects Ryan’s brand across platforms, allowing him to build a distinct, memorable identity that stands out in a crowded digital space.
The hashtag #ThinkAbe helps Ryan’s posts rise above generic content, creating a unique space where his insights, stories, and perspectives resonate with audiences seeking meaningful communication. It’s also a natural extension of his skills and experience, including his work in marketing and branding with Oakridge Leaders.
Tips for Creating Your Personal Hashtag
If you’re inspired by Ryan’s #ThinkAbe journey and want to create a personal hashtag of your own, consider these tips:
Identify Your Core Message: Choose a word or phrase that captures the essence of who you are or what you offer. Ryan Abramson’s hashtag, #ThinkAbe, encapsulates his philosophy and serves as an invitation for others to think more deeply.
Make It Unique: Avoid commonly used or generic words that make it hard to stand out. Ryan’s initial attempts (#RyanAbramson, #Authentic, #Positive) were too broad or already saturated, which is why he opted for something as unique as #ThinkAbe.
Consider Length and Readability: Choose a hashtag that’s easy to remember and type. Shorter hashtags are often more successful. #ThinkAbe is concise, memorable, and distinct.
Test Your Hashtag: Before committing, search your hashtag across platforms to ensure it isn’t being widely used for unrelated purposes. Make sure it aligns with your intended message and that it connects well with your content.
Incorporate SEO Keywords: If possible, integrate keywords related to your field or brand. #ThinkAbe is specific yet flexible, allowing Ryan to connect with SEO-related search terms like “Ryan Abramson Bucks County,” “Ryan Abramson Instagram,” and “Ryan Abramson Oakridge Leaders.”
Final Thoughts on #ThinkAbe and the Power of Personal Hashtags
Personal hashtags are a powerful tool for building a brand identity on social media. Through #ThinkAbe, Ryan Abramson has created a brand that resonates with his followers and reinforces his position as an authority in marketing and authentic communication. A memorable and meaningful hashtag can become more than a mere tag—it becomes a symbol of your values and your message to the world.
For Ryan, #ThinkAbe is not just a hashtag; it’s a call to action, an invitation to think authentically, and a connection point for his digital footprint across platforms like Instagram, TikTok, LinkedIn, and YouTube. This hashtag showcases his expertise, creativity, and dedication to authenticity while keeping him accessible to his audience in Bucks County, PA, and beyond.
If you’re building a personal brand or hoping to enhance your online presence, start your journey with a unique hashtag that truly speaks to your identity—just like #ThinkAbe does for Ryan Abramson.
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